While you may feel like you have a decent handle on the world of SEO, there is still so much about search engine optimization that we either don’t know or haven’t quite yet figured out. Because of this, knowing the perfect strategy can often be challenging. While this usually requires doing a lot of testing on your own, there are some things you can do that have been proven to help businesses thrive in the SEO world, especially those focusing on local SEO. To help you in this endeavor, here are three tips that may give you a more effective local SEO strategy.
Get Your Title Tags and Meta Descriptions Right
When someone searches for something related to you, hopefully your relevant web page will show up in their search results. If and when this happens, the first thing the searcher will see is a list of title tags and meta descriptions meant to help them pick the page that will best meet their requirements. With this in mind, writing perfect title tags and meta descriptions is one of the most important things about local SEO. According to Sherry Bonelli, a contributor to Search Engine Land, having incomplete or truncated title tags or meta descriptions is a very ineffective use of this precious space. So rather than just filling these areas with useless words, truly take some time to create descriptions that will entice searchers to click on your result and visit your website.
Build Up Your Reviews
Especially for local SEO, reviews can mean the difference between ultimate success or failure. Because there are likely only a few people in your immediate area that you’re competing with for business, having solid, positive reviews can send more customers your way rather than to your competitors. To build up these good reviews, Ronald Dod, a contributor to SmallBizTrends.com, suggests encouraging your customers to head over to your Yelp page or give you a review through any other relevant directory, especially if you’ve just had a particularly positive experience.
Diversify Your Strategy
If you’ve had some success with local SEO in the past, you may have felt like you’ve found the secret recipe to work with. And while this may be the case for a short time, Casey Meraz, a contributor to Moz, shares that it’s always a good idea to diversify your local SEO strategy. This could mean that rather than just focusing on getting more people to click through to your website, you’re also looking at the big picture of getting more customers and bringing in more money. This may require two different SEO strategies, so make sure you’re always looking for ways to improve.
If you’re looking for ways to find more success with your local SEO, use the tips mentioned above to help you do just that.