I suppose, as this is my first entry, I should probably tell you a bit about myself right? My name's Michaela Skilney, I live in Melbourne Australia, I'm 22 and I'm an alcaholic…only kidding, but this is starting to sound like an AA meeting! Basically I love fashion and I love writing and I'm so lucky that I get to combine those two loves when I work.
Being a freelance fashion writer has allowed my to interview some cool designers, write about and commentate on what's happening in the world of fashion and best of all, has allowed me to work from home most of the time in ever comfort of my p-jay's. (A girl can only wear high heels and couture so much before she just wants her flannelette.) At the moment I'm freelancing for some fashion mags but my main stint is writing a shopping column for Fairfax. I get to shop, write about interesting new products and stores and get paid to do it (put down the dagger please.)
Last week I went to the official launch of L'Oreal Melbourne Fashion Week and being your fashion insider I'll thought I'd fill you in on what went on.
It was a crazy week and to be honest I had no idea what I was going to when I got the invite. All I knew it was something to do with Fashion Week and was something to do with L'Oreal…make-up goody bags are the best incentives! Upon arrival I learnt it was the press launch for L'Oreal Melbourne Fashion Week 07 which will be help in March and the crowd basically consisted of media, people the organisers wanted to inform early so they would properly cover the event for them.
Everything was set up in the grounds outside the new Melbourne Museum with a catwalk, presenters stage, mass group of camera crew, coffee stand a-la-train-station-style, a L'Oreal stand (bingo!) and a bar (a bar during the day you say? Bummer. No champs, just water and softies.)
Now to the people, fashion breeds wannabe's and therefore people-watching at a place like this can entertain you for hours.
It was like a sea of flamingo. Everyone was gathered together outside the Museum, all tarted up, all ruffling their feathers trying to make the best impressions and trying to look the best but in the end, all the fashionista' looked the same. Everyone was sporting the latest fashion with perfect hair and accessories. FYI- Dresses and wedge heels were the outfit of choice. Me - A denim dress, peach shrug, gold jewellery and you guessed it, peach and gold wedges. So there I was, a flamingo among flamingos but at least I knew I was one. (To tell you the truth, if you really want to stand out at an event like don't dress in the hippest, trendiest gear, wearing something a few seasons old will guarantee that all eyes are on you!)
I realised very quickly in this industry that the people who attend these sorts of things can be categorised into a few groups. Being your insider I thought I would share this information with you as a way to help you decide who you want to hang with if you find yourself in my shoes:
High Flyer's
These are the people at the top of the pack and those that still give me goose bumps. This group is usually made up of fashion designers who are the faces of the event or have been paid a lot of money to be there and make it look as thought they are in support of the event, celebrities (A and B-grade) who've been invited to make the place look good, hosts and spokespeople who are well known and Government representatives who quite frankly are a waste of an invite unless they're as cool as our Melbourne Major John So. Unless you feel you really have to, don't speak to high flyer's at an event as they a) have a gazillion things to do there or a gazillion people they need to speak to, and b) you will probably make a fool of yourself stumbling on words and going bright red with nerves as you are potentially speaking to someone you never thought you would get the chance to meet in your life. (My advice is to view them from afar, preferably with an inbuilt camera phone to snap away and make precious footage to show your family and friends as let's face it, part of the beauty of going to a place such as this is to make all your friends jealous!)
Media Hoard
These are people invited to the launch of an event who the organisers hope will write about and publicise the event for them in magazines, on television or in newspapers. In this category you will find yours truly. You will also find underweight PR women who wish they were models and are going the right way about ending up in an eating disorder ward alongside real catwalk queens. You will find hard hitting news journalists who have been sent there by their superiors but who think fashion is frivolous and degrading and who wish they were anywhere else but surrounded by people who would pay $1,000 for a pair of shoes when they could invest it in their local political party. You will also find veteran fashion reporters who have inspired me to become a fashion commentator but who, at the same time as I respect them, aren't aging very well and should probably retire before people forget how beautiful and youthful they used to be (or alternatively if they could shop around for a good surgeon.)
Hangers On
These are the people who have come with someone they know who is meant to be there, come with a free ticket from someone they know who was meant to be there but couldn't be there, or have just snuck into the event. They are completely absorbed in the world of fashion but don't work in it and therefore think it is all fashion parades and models and freebies. They probably spent a whole week coming up with their outfit and if they're a seasoned fashion event crasher they will probably have spent quite a lot of money and time scouring fashion magazine's and designer racks picking the perfect ensemble (which is pretty much wasted when they mix in with the flamingo's) They are known to giggle and get drunk on free champagne very quickly but most of all, they are kinda cute. They want so much to be in our shoes and that can be very flattering and again, kina cute.
Workers
These are the people you really want to befriend at an event (especially as there are usually goodie bags made up of products from the sponsors!) These people really are the ones that make the whole show happen and good bless 'em, probably work for peanuts and deserve a lot better (or they could be there like a few of the Media Hoard of Hanger's On; to get the freebies.) This is my favourite bunch, you can be 'real' with them and can have a bitch about who's wearing what and which celeb's with who and know that there's no fear of it getting back to the person you're talking about. Some do the fashion circuit rounds and will often be seen at the same event each year so it's nice to have a friendly face to catch up with. And besides, we all know what it's like o work in the hospitality field and they really don't need any extra crap from us!
So now to the actual event. Boring. Aside form the free latte curtesy of the coffee stand, the free mineral water curtesy of the bar, a free Toblerone chocolate bar (did I mention those before?) and a goody bag (nothing spesh in it by the way) there was nothing exciting happening at all. That is until I rubbed shoulders with God. God being girlie fashion designer Alannah Hill.
Have you ever seen those shots in a movie where the protagonist has a revolutionary thought or is confronted with something major and there is a close up of their face and the vision behind goes a little trippy? Just like a scene from the movie of my life, that is how I would have looked to everyone around me when I saw Miss. Hill. She is my favourite Aussie designer and I have loved her and her work since I was about 10. Needless to say when I saw her I was more of a Hanger On then a Media Hoard.
She was wearing a black skirt with tan floral print, a black (cashmere I'm guessing) cardy with thin patent leather belt around her tiny waist, big hair with signature red flower to match her lips and a cute-as black clutch. I was star struck.
She was about 2 metres in front of me and all of a sudden she was gone. I blink for like, a nano second, and God has disappeared. I reached into my bag to get my mobile phone to discretely call my Mum (so a Hanger On!) and I kid you not, who resurfaces and stands next to me. Miss Hill!
"Keep your cool loser, keep your cool loser", I chanted in my mind. She looked at me and we both smiled as you do when you are trying to be polite and then we both turned to the stage and listened to some drab talking about how great Fashion Week would be. The whole time my heart was racing and I couldn't believe who was standing next to me. I wanted to tell her how much I loved her and her clothing, how I would rather not eat for a week then not be able to buy her stuff, that I was such a big fan.
Thank goodness for sunnies. I was able to peer out of the corner of my eye and watch her without her noticing and did this as a friend of hers approached her and handed her a mineral water.
So there I was, literally standing next to the fashion designer I have hailed and put on a pedestal for so long - how lucky was I. The journey had only just begun.