In the year 2017, we have access to anything we want and there are several businesses bidding for our money in each and every category. Through the guise of television, radio, billboards, and internet ads, they attempt to woo us to buy and participate in their goods and services, alone.
With that said, what is it that truly attracts and keeps a customer loyal? Is it the catchy jingle? Maybe it’s the sign flipper outside by the road or the constant soliciting phone calls. Maybe it’s none of these. Below are a few ways that you can create the loyalty in your customers that will bring in a steady flow of income to your business for years to come.
Good Ole Fashioned Manners
It’s undeniable. Manners are in short supply these days and this includes the business world. Cashiers rarely say thank you for the service of a customer, employees act as if attending to customers is an inconvenience, and a handshake is no longer a guarantee of a man’s/woman’s word.
Want to bring clients back time after time? Show off those manners. Make it known that their business is truly appreciated. Keep your word and when you can’t, stay in contact with the customer to remedy the situation the best you can.
If you happen to make a mistake along the way, own it and do everything you can to fix at no charge to the customer. This may not be the 1950’s, but the manners and common decency showed in businesses back then could do with a resurgence.
Have you ever been to a doctor’s office where the examining tables looking like something out of medieval times or visited a grocery store where the refrigerators were barely cold enough to simulate Fall temperatures? Did you return to that place of business? Many would not.
The equipment needed to run your business successfully needs to be clean, in good working order, and needs to meet present codes for your state.
This not only helps you to accomplish the goal of your company more efficiently, it will help your customers to maintain confidence in the services you offer. Make sure you replace or repair the accessories needed to keep your customers satisfied on a regular basis.
Reward For Loyalty
The longer you stay in business, if you do things right, the more your loyal customer base will grow. Another way to make it easier for a client to choose your services time and time again is to offer loyalty rewards. These could be as simple as a shortened waiting time or a personal friendship.
Another way is to offer free stuff. In a world of constant inflation and low income, anything of quality that we can gain for free is a great incentive to make a repeat visit to a business. Reward your customers for their loyalty and they won’t let you down the next time they require your genre of services.
Make sure to follow these tips to make your business the more attractive choice and you will not only reap the benefits of an expanding bottom line, but make true, personal connections with your customers, as well.