Creating a company and the subsequent brand that goes with that company is an exciting and nerve wrenching time. At the early stages, there are a million different things to take into account. For every opportunity there is a challenge, such as predicting how the market is going to react to what you have to offer. Thus, it is of extreme importance to place yourself in your customer’s shoes when starting a business. More importantly, this sentiment should not change as a business develops and grows – seeing from the customer’s point of view is a value that needs to be woven right through your business.…
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