Your business website is the face of your business online. And just like you want to make a good impression in front of any customers or clients that you meet in person, you want your business website to make a good impression on any visitors that reach your site. But to do this, you have to have a plan in place for setting up and maintaining your website. To show you how to do this, here are three things you should consider when creating a new business website.
Clean, Clear Design
While you may have a lot of ideas floating around in your head about how you want your website to look, your main concern should be regarding how clean and clear the design is. For some, this may mean paring down your ideas and not taking advantage of all the design elements you may have initially wanted to include. According to Seth Rand, a contributor to Social Media Today, one of the easiest ways to ensure that your website is clean and clear is to have intuitive navigation design. When your visitors can effectively make their way through your website, you know that you’ve accomplished your goal to have a clean and clear design.
Focus On Calls To Action
For your website to be effective, it’s vital that you have calls to action strategically placed to lead your visitors to take the actions you want. This includes asking for their information, moving them through the purchasing process, and getting them to share or interact with your content. According to Annie Pilon, a contributor to SmallBizTrends.com, the best way to phrase your calls to action is to simply tell your visitors what you want them to do. If you don’t explicitly say what actions you’d like them to take, you leave it up to their interpretation, which may not get you your desired results.
Set Up A Content Strategy
One of the best parts about having a business website is getting to create a blog. Through the use of a blog, you can reach an audience that’s wider and more expansive than just those who’ve already heard about your company and are interested in working with you. However, to have an effective blog, Allie Gray Freeland, a contributor to the Huffington Post, writes that you must have a content strategy in place. This should include information or ideas about content, publishing schedules, SEO, promotion and more. If you’re able to set up a good content strategy, a lot of the work for content marketing will become a lot easier for your business website.
For those looking to create an effective and beautiful business website, use the tips mentioned above to help you do just that.